Career QT Newsletter, The Law of the Few

TippingPoint (.ppt)

 

Did You Know? "The Law of the Few" asserts that a handful of special people with strong social connections have the power to magnify and spread a message or idea. In his book, The Tipping Point, Malcolm Gladwell explains that generally a smaller, inner circle of people, within a large target audience, hold the key to influence the entire group. If you and your team can identify and engage the most influential people on your campus to help market your Campus Career Center, you will be able to mount a more powerful and far-reaching campaign.

 

Maxwell’s influencers fall into three categories. They include: Connectors, who know lots of people and are skilled at bringing people together or connecting people and ideas; Mavens, who are information specialist and want to help others by passing the information on; and Salesmen, who have the energy, charm and charisma to pitch an idea or message. Because it is difficult to effectively market to everyone on campus, targeting the influencers with your message, that the Campus Career Center is critical to student success, will help you spread the word.

 

Try this:

 

• Schedule a meeting with your staff, advisory group... to brainstorm marketing ideas. Choose attendees who generally help you manage and grow your career center.
  
• Develop a meeting agenda to help you effectively conduct the marketing brainstorming session. Review past and current marketing strategies that have been successful.
  
• Show this short The Tipping Point PowerPoint attached to this message. Take a look at this before the meeting, add or subtract information as it pertains to your center.
  
• Discuss the ideas from The Tipping Point and the questions in the PowerPoint. Write down the answers, names, suggestions ... participants voice.
  
• Make a list of the ideas, and suggestions generated from the discussion. Think of innovative ways you and your group can engage the influencers you want to attract.
• Design an action plan to identify how your team will proceed with a marketing plan. List responsibilities, deadlines, and meeting dates, to make everyone accountable.

VIP: Very Important Possibilities

Would your students find this Career Diploma Series from the University of Texas at Arlington appealing?

 

How about offering a Job Search Tip of the Week like this one from Rutgers?

 

At MIT Manners Matter - Check out their Charm School information. Could this be a worthwhile activity for your center?